Workshop Theme V
Geobranding in Indonesia
Indonesia’s diverse geography offers unique opportunities for geobranding. This workshop explores how to leverage geological and cultural assets to create strong, place-based brands that can boost tourism, conservation efforts, and local economies across the Indonesian archipelago.
Speaker
Eli Jamilah Mihardja, Ph.D
Universitas Bakrie
Objectives
- Explore the concept and importance of geobranding in the Indonesian context.
- Analyze successful geobranding case studies from various regions in Indonesia.
- Develop strategies for effective geobranding of local areas.
Outline
- Introduction to geobranding: Concepts and principles in the Indonesian context.
- Case studies of successful geobrands in Indonesia and globally.
- Elements of effective geobrand strategy and stakeholder engagement.
- Group activity: Developing a geobrand concept for a local area.
- Challenges and opportunities in Indonesian geobranding
Participants
20-50 students, geopark practitioners, tourism professionals, and local government representatives.
Date and Venue
- Date: December 8th, 2024
- Time: 13:00 PM – 15:00 PM
Language
English and Indonesian